How we use these methods
We use these cookies and other data collection methods for several purposes, including:
Developing and improving services
Displaying various content types and functionalities on our online services
Analyzing and reporting on site usage
Targeting marketing and advertising activities.
Cookies enable the smooth and efficient use of our online services. For example, they help remember information such as the contents of your shopping cart or your password, so you do not need to re-enter them every time you visit. They also enable targeted advertising and content display, which enhances your user experience. The retention periods for cookies vary according to their type and purpose; for example, the choice to accept cookies is stored for 12 months.
Other similar data collection methods
Other data collection methods include:
So-called web beacons: Small pieces of code that can collect information about how you use a website. A web beacon is also known as a "tracking pixel" or tag.
Log files: Collect information related to the use of the site, such as your IP address and browser type.
Local storage: Allows data to be stored on your device for a longer period, which can improve site performance and speed.
Mobile device advertising identifiers
We use advertising identifiers such as IDFA (iOS) and AdID (Android) to target advertising in our mobile applications. These identifiers help us create targeted audiences and offer targeted advertising.
Data collection methods in email communication
Posti may use cookies or other similar data collection methods in certain emails sent. They collect information about whether you open an email or click on a link within it. We aim to offer better and more personalized services through these methods.
Strictly Necessary Cookies
These cookies are necessary for the operation of the site and cannot be disabled. They are typically set only in response to actions you take that amount to a service request, such as setting your privacy preferences, logging in, or filling in forms.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
Functional Cookies
These cookies enable us to provide better services and features on our website, such as videos and live chat. These cookies are set by us or by third-party service providers whose services we have incorporated into our pages.
Targeting Cookies
Cookies help us collect information that allows us to target advertising and content for both Posti's own and its partners' services. You may see advertisements on third-party websites based on how you have interacted with our online services or what interests you have shown. If you do not accept these cookies, you will still see content and advertising, but it will not be tailored to you.
Third party cookies
Third-party cookies allow targeted advertising from Posti on social media channels, such as Facebook, Instagram, TikTok, LinkedIn, Google or YouTube, or through our partners' networks. If you do not accept these cookies, you may still see advertising on these sites, but it will not be tailored to you. These cookies are set by third parties, Posti's partners, and social media services, which may also use the information collected by cookies for their own purposes. The cookies allow these services to track your browser usage on other sites and create a profile of your interests.
Additional information on targeting and third-party cookies
Information collected by cookies and other data collection methods is owned by Posti Group. Generally, our partners act as data processors for Posti concerning this information. For targeting cookies, our partners may also act as joint controllers with Posti. An example of information collected by a targeting cookie is the ID information, which forms a joint registry held by Posti and Adform. This ID information is a random sequence of numbers that allows the identification of the browser or device you are using and the provision of targeted advertising and content even on websites outside of Posti.
The ID information is handed over to Adform, which uses it to provide Posti with tools for online marketing targeting and to develop these services. Adform also processes ID information as an independent controller for fraud prevention and statistical purposes. Adform does not link this information personally to you. More information about Adform's privacy practices is available on Adform's website . When you consent to the use of third-party cookies, we may transfer the information collected by cookies and similar data collection methods to third parties. The use of this information is the responsibility of third parties, either as joint controllers with Posti or as independent controllers according to their own privacy policies.
The user’s options for influencing the use of cookies
You can manage your cookie settings through the Cookie Settings button found on this page or via the Cookie Settings link at the bottom of the site. You can also adjust cookie settings in the OmaPosti app settings. If you do not want cookies to be stored on your browser or mobile device, you can block them in your browser or device settings. Please note that accepting cookies ensures the optimal operation of services. You can also clear your browser's cookie history, which removes stored data but does not prevent new cookies from being stored. Additionally, you can block targeted advertising through the Your Online Choices site. Our cookie policy may change over time. Any changes will be published in our cookie policy and will take effect from the time of publication unless otherwise stated.