Posti, one of the leading logistics providers in the Nordics and Baltics, is introducing its unified Posti brand in Finland, Sweden and the Baltic countries. With this change, Posti is reinforcing its position as a complete logistics partner, offering solutions from transportation to fulfillment and handling — all under one unified brand.
"For our customers, this is much more than a logo change—it’s an invitation to partner with a logistics powerhouse that simplifies and optimizes their entire supply chain. Posti offers an unparalleled logistics value chain, reaching millions of consumers and businesses swiftly and reliably across multiple countries," says Antti Jääskeläinen, CEO of Posti.
In Finland, Posti’s broad service portfolio already includes postal, e-commerce, delivery, and logistics solutions. Posti’s companies Transval, a leader in in-house logistics in Finland, and Aditro Logistics, a top contract logistics provider in Sweden, will now continue under the Posti brand. In the Baltics, SmartPost will merge into SmartPosti, leveraging strong brand equity while integrating with Posti’s unified approach, and thus offering customers a simpler and more cohesive experience.
Simplified customer experience with aligned operations and brand
The brand unification strengthens Posti’s ability to offer seamless and consistent services across markets, giving customers the advantage of working with a single, trusted partner for all their logistics needs.
“We’ve been working towards this for a long time, and the journey will continue. We are continuously aligning our operations to create a unified Posti that will not only streamline our internal processes but also simplify and enhance the customer experience. This allows our customers to easily access a vast range of logistics solutions under one roof, whether it’s cross-border deliveries, e-commerce fulfillment, or high-volume warehouse operations. Customers can now trust that the Posti brand represents consistency, scalability, and the ability to adapt to their unique needs across multiple countries,” says Antti.
Leading the way in sustainable logistics innovation and growth
Posti’s ambition extends beyond Finland. By consolidating all services under the Posti brand, Posti is strengthening its focus on growth in Sweden and the Baltics. This strategic alignment enables Posti to support customers with a truly international logistics platform, providing them with the flexibility to scale and adapt as their businesses grow.
“Growth in Sweden and the Baltics is one of our strategic focus areas. Aligning our operations further and operating under one brand will help us build an even stronger company that utilizes its strengths and sustainable innovation capabilities across borders. With this, we offer growth options also for our customers. We are also the partner for Finnish ecommerce and logistics in their international growth,” Antti concludes.
With almost 400 years of experience, 17 000 logistics professionals, extensive network, digital solution and state-of-the-art facilities, Posti leads the way in developing sustainable logistics.
Posti brand will be visible in the different countries gradually. Transval will change its name to Posti in September, and Aditro Logistics in March 2025. In the Baltics, the SmartPosti brand will be introduced during the spring 2025.